Dress for Success: The Gift of Confidence

I am so lucky. 

This is what I kept repeating to myself all day on Sunday, March 4th, 2018. 

I am so lucky to have this team of talented, generous people showing up to donate their time and talents to Dress for Success clients. I am so lucky to have a job and the flexibility to give my time and passions. I am SO LUCKY that I've never experienced true hardship. My privilege. 

Recognizing that, I jump at any chance of passing that luck and privilege on to others who might benefit from it. This event was one small way of providing confidence and support to women in our community who may not have always been so lucky. They say that when you can give a piece of yourself to someone else, it comes back to you tenfold. Never have I found this to be more true than with these portraits. I feel the love from that day every time I look at them, and I hope the feeling continues for a long time to come.


A note from Lucy, Ivory House Photography's Studio Manager: 

The day began the way I expected: rushing to set out snacks and bottles of water, unlocking the doors, answering last-minute emails about the event. What’s the parking situation? Which street is the door on again? The stylists arrived with their ring lights and curling irons. Is there another outlet in this corner? No problem, I’ll set up in the kitchen. Jody White, Executive Director and Co-founder of Dress for Success, was all smiles as she introduced herself to everyone, warmly thanking each person for donating their Sunday to a great cause.

The Glam Teams, clockwise from top left: Ashley Maree Harvey (hair), Violeta, Natalie Gendle (makeup, ACADEMIC Lash & Beauty); Ivy Boyd (makeup, Ivy Boyd Makeup Artist + Beauty Blogger), Africa, Stacy Syroka (hair, Elevencherry); Desi Thompson (…

The Glam Teams, clockwise from top left: Ashley Maree Harvey (hair), Violeta, Natalie Gendle (makeup, ACADEMIC Lash & Beauty); Ivy Boyd (makeup, Ivy Boyd Makeup Artist + Beauty Blogger), Africa, Stacy Syroka (hair, Elevencherry); Desi Thompson (hair, Desi at Dolce), Jenny, Natalie Gendle (makeup, ACADEMIC Lash & Beauty); Kelsey Ziemann (makeup, Kelsi Ziemann Artistry), Jasmin, Kearra Chester (hair)

Whitney’s idea for a campaign to benefit Dress for Success originated before I came to work at Ivory House. Selling discounted headshots to her regular clients seemed like a great way to generate revenue that would allow for her to donate portraits to the clients of Dress for Success, an organization that empowers women to thrive professionally. She first mentioned this undertaking in my job interview back in January. Hearing her talk about the importance of elevating every member of the community made me realize that working at Ivory House was going to be much more than a nine-to-five job. Coming fresh from the corporate world, this was very appealing to me. 

My role on Sunday as Whitney’s studio manager was to manage the flow and make sure everyone was getting what they needed. I was anticipating a fast pace and lots of last-minute problem-solving, but as soon as the women began to arrive, it was clear things were going to go much smoother than I anticipated. The "Glam Teams," compromised of incredibly talented hair and makeup artists, were matched with a Dress for Success client. As anyone who’s been to a salon can attest, once the women were seated in their chairs and the pampering began, their stories began to pour out. 

There was Violeta, a legal assistant at Drake, who told me about the lifelong romance with her husband that started in their hometown in Mexico and brought them all the way to Des Moines.

Violeta

Violeta

There was Sharon, who works in the crafts department at Walmart and who boasted that she has 13 great-grandkids. She honors the memory of her late husband, her sweetheart and the love of her life, by wearing their wedding rings around her neck. 

Sharon

Sharon

After 10 years in school while also raising three kids as a single mom, Jasmin is going to graduate next year with her master’s degree in social work, and is currently working as self-sufficiency counselor.

Jasmin

Jasmin

Kimberly brought so much attitude and energy to the day. She kept us laughing the whole time, and her confidence shone through in every single photo that we took of her.

Kimberly

Kimberly

Angela, who I told that I would definitely ask for her ID at a bar, told me she’d been married for 14 years and has nine children. (Angela also told me an incredible story about her dog Capone, who’ll be receiving a medal of bravery next month.)

Angela

Angela

Africa opened up about her history of domestic violence and the strength it took to take her children and leave her husband to start over in a country where she barely spoke the language. 

Dress for Success Des Moines.jpg

Our interactions were brief, but the energy in the “glam room” was that of support and love. 

In the studio, Whitney was working her magic with each woman, making them feel confident and beautiful. Your hair is flawless! Oh my gosh you have the most perfect jawline. Yes, those eyes! You’re killin’ it! It wasn’t anything out of the ordinary for her when it comes to shooting any client who walks through the door, but today was different. These women have overcome obstacles and carried weight on their shoulders that we don’t know about, that maybe is only seen in their hesitance to meet the camera’s eye. Whitney took the time to make them feel beautiful, radiant, and cared for, and the proof is in their stunning images. The person who entered the studio was not the same person who emerged. 

The day came to a close with smiles and hugs of gratitude, exchanged phone numbers, and more than a few happy tears (my own included). Giving the gift of confidence to these women who have overcome so much in their lives, and providing them with a gorgeous portrait that they can share and keep forever, means just as much to us as it does to them. It's unbelievably rewarding when we're lucky enough to have the opportunity to share our skills and talents with others in the community. I'm so grateful to be with a company that values lifting each other up whenever we're able. As our stylist Kearra said, it's why we're on this planet.


We couldn't have done this without the support of our amazing collaborators:

Jody White and Nicole Roe Sickels of Dress for Success Des Moines

The Glam Squad:
Kelsi Ziemann with Kelsi Ziemann Artistry
Ivy Boyd with Ivy Boyd Makeup Artist + Beauty Blogger
Natalie Sanger Gendle with Academic lash & beauty
Stacy Syroka independent stylist at Elevencherry
Ashley Maree Harvey independent hair stylist
Kearra Chester independent hair stylist
Desi Joelle with Desi at Dolce

And our kind and patience videographers (video to come): 
Caleb and Joe Stevens

And lastly, a huge thanks to the Ivory House team: Megan, Rachel, and Lucy.